Overview

A small studio making brass and stone objects had no consistent identity. Every touchpoint looked like it came from a different company.

Approach

We built the identity from the products outward, a warm restrained palette and one typeface at four weights, so the studio could apply it without a designer in the room.

Build

The site runs on Framer with a CMS behind the collection, so they add products and journal entries without touching layout.

Outcome

One system covering wordmark, palette, labels and web, delivered as a spec sheet they still work from.