Overview

A shirt label selling well on marketplaces had no identity of its own and no direct store.

Approach

We set six colourways with codes, wrote the care label copy, and designed packaging that can be assembled by hand at small volumes.

Build

A storefront with two step checkout, size and colour on one screen, and a bag that survives a refresh.

Outcome

A complete identity from label to mailer, and a store the owner updates without help.